Pillar: Concept and Story Design
Solution: Employer Branding
KNRM crew member Thijs introduces you to the work of the KNRM in 9 vlogs. The vlogs provide a unique insight into the rescue organization's. The purpose of these vlogs is to encourage volunteers and donors to become a member of KNRM as a crew member or to support them financially. Creative Animal provided the direction and editing for the most complicated vlog free of charge, in which Thijs was picked up by a Search and Rescue helicopter on the open sea from a fast-sailing lifeboat. During the recording 9 cameras were used to be able to view the spectacular operation from all sides.